Apparel Merchandising The Line Starts Here

di Jeremy A. Rosenau, David L. Wilson

2016 · Bloomsbury · ISBN 9781501303241

Trama

'Apparel Merchandising' analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today's challenges for both apparel manufacturers and retailers in meeting the consumer's demands for the right products at the right prices - and at the right times.

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