Visual merchandising and display

di Martin M. Pegler, Anne Kong

2018 · Bloomsbury Publishing · ISBN 9781501315305

Trama

As long as there are shoppers, there will be a need for visual merchandising. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This text serves as a 'how to' for creating a visual look and feel for a brand and optimizing images.

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