The 22 Immutable Laws of Marketing Lib/E: Violate Them at Your Own Risk!

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Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace.

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Altri libri di Al Ries

• War in the Boardroom di Al Ries (2009)
• The Origin Of Brands di Al Ries (2004)
• 22 Immutable Laws of Branding di Al Ries (1999)
• The 22 Immuntable Laws of Marketing di Al Ries (1994)