22 Immutable Laws of Branding

Trama

The only way to stand out in the cluttered marketplace is to build a product into a brand - think Nike, Hoover, Xerox and Kleenex. Marketing strategist Al Ries and his partner Laura Ries share the 22 rules that reap the highest of rewards in this environment.

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Altri libri di Al Ries

• The 22 Immutable Laws of Marketing Lib/E: Violate Them at Your Own Risk! di Al Ries (2014)
• War in the Boardroom di Al Ries (2009)
• The Origin Of Brands di Al Ries (2004)
• The 22 Immuntable Laws of Marketing di Al Ries (1994)