Billion-dollar ball: a journey through the big-money culture of college football

di Gilbert M. Gaul

2016 · 288 pagine · Penguin Books · ISBN 9780143108634

Trama

Over the past decade college football has not only doubled in size, but its elite programs have become a $2.5-billion-a-year entertainment business, with lavishly paid coaches, lucrative television deals, and corporate sponsors eager to slap their logos on everything from scoreboards to footballs and uniforms.

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