The Devil's playbook: big tobacco, JUUL, and the addiction of a new generation

Trama

Howard Willard lusted after Juul. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began work on a device meant to save lives and destroy Big Tobacco, only to end up baking the industry's DNA into their invention's science and marketing. Etter shows how Philip Morris's struggle to innovate left Willard desperate to acquire Juul, even as his own team sounded alarms about the startup's reliance on underage customers.

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• The Devil's playbook di Lauren Etter (2021)