Brandwashed: tricks companies use to manipulate our minds and persuade us to buy

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A marketing visionary, he has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

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Altri libri di Martin Lindstrom

• Small data: the tiny clues that uncover huge trends di Martin Lindstrom (2016)
• Buy ology: truth and lies about why we buy di Martin Lindstrom (2008)