The wide lens: a new strategy for innovation

di Ron Adner

2012 · 278 pagine · Penguin · ISBN 9780670921683

Trama

How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends.

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