The Engagement Effect

di Steve Spangler

2025 · 256 pagine · Simon & Schuster · ISBN 9781637634844

Trama

Steve Spangler has spent more than three decades studying a simple question: What makes people lean in instead of tune out? Many people first discovered Spangler through the viral Mentos and Diet Coke experiment, one of YouTube’s earliest internet science sensations. But behind that unforgettable moment is a deeper insight: Engagement doesn’t happen by accident.

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