Why We Do What We Do: Understanding Self-Motivation

di Edward L. Deci

1996 · 230 pagine · Penguin Books · ISBN 9780140255263

Trama

What motivates us as students, employees, and individuals? If you reward your children for doing their homework, they will usually respond by getting it done. But is this the most effective method of motivation? No, says psychologist Edward L. Deci, who challenges traditional thinking and shows that this method actually works against performance.

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