Killing Giants 10 Strategies to Topple the Goliath in Your Industry

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Marketing expert Stephen Denny argues that any brand can directly challenge the giant of its category and not only survive, but thrive. While it’s inconvenient to be the little guy, it can also be a blessing in disguise. Giant-killers can afford to shake things up and take bold steps.

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Altri libri di Stephen Denny

• Killing Giants di Stephen Denny