Bloganomics: How to Know What Your Market Loves And Hates
di David Kline
2008 · 256 pagine · Crown Pub · ISBN 9780307339140
Trama
Explains how managers can take full advantage of the growing blog phenomenon as a valuable marketing tool, source of consumer feedback, and public relations vehicle to develop new products, market old ones, and insure the future success of a business. 30,000 first printing.
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