The birth of loud: Leo Fender, Les Paul, and the guitar-pioneering rivalry that shaped rock 'n' roll

Trama

In the years after World War II, music was evolving from big-band jazz into rock ’n’ roll—and these louder styles demanded revolutionary instruments. When Leo Fender’s tiny firm marketed the first solid-body electric guitar, the Esquire, musicians immediately saw its appeal. Not to be out-maneuvered, Gibson, the largest guitar manufacturer, raced to build a competitive product.

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