The End of Detroit How the Big Three Lost Their Grip on the American Car Market

Trama

An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America’s automobile industry. In the 1990s, Detroit’s Big Three automobile companies were riding high. The introduction of the minivan and the SUV had revitalized the industry, and it was widely believed that Detroit had miraculously overcome the threat of foreign imports and regained its ascendant position.

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• Satisfaction Guaranteed How Zingerman's Built a Corner Deli into a Global Food Community di Micheline Maynard (2024)