The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness / Virginia Postrel

di Virginia I. Postrel

2003 · 237 pagine · HarperCollins · ISBN 9780060186326

Trama

From airport terminals decorated like Starbucks to the popularity of hair dye among teenage boys, one thing is clear: we have entered the Age of Aesthetics. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. We expect every strip mall and city block to offer designer coffee, a copy shop with do-it-yourself graphics workstations, and a nail salon for manicures on demand.

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