Made to stick: why some ideas take hold and others come unstuck

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Meanwhile, people with important ideas - entrepreneurs, teachers, politicians, and journalists - struggle to make them 'stick'. In Made to Stick , Chip and Dan Heath reveal the anatomy of ideas that stick and explain how to make ideas stickier, such as applying the Velcro Theory of Memory, using the human scale principle and creating curiosity gaps.

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Altri libri di Chip Heath

• Making numbers count: the art and science of communicating numbers di Chip Heath (2022)
• The power of moments: why certain experiences have extraordinary impact di Chip Heath (2017)
• Decisive How to Make Better Choices in Life and Work di Chip Heath (2013)
• Switch on. Come cambiare quando cambiare è difficile di Chip Heath (2011)
• Switch How to Change Things When Change Is Hard di Chip Heath (2011)
• Made to stick di Chip Heath (2009)
• Made to Stick (Epilogue): Why Some Ideas Survive and Others Die di Chip Heath (2008)
• Switch: How to Change Things When Change Is Hard 1st (first) di Chip Heath