Pierre Cardin: the man who became a label

Trama

The son of impoverished Italian parents who emigrated to France, he began his tailoring career in wartime vichy and his fashion career by sewing for Paquin and Dior. But as the wealthy clientele for high fashion dwindled, Cardin used the value of his reputation as a designer to move into new areas: ready-to-wear, menswear, fashion boutiques in department stores and, most importantly, the licensing of his name to other manufacturers.

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