Brand Yourself: How to Create an Identity for a Brilliant Career

di David Andrusia

2000 · 247 pagine · Ballantine Books · ISBN 9780345423597

Trama

Branding is the hottest, most talked about phenomenon in the business world today. For in the ultracompetitive twenty-first century, you need more than talent and hard work to get ahead. How do you brand yourself? By forging an identity that will help you make a dazzling impression and become a star in the career of your dreams.

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