Good to Great

di Jim Collins

2011 · 320 pagine · HarperCollins · ISBN 9780062119209

Trama

The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA?

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